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Beginners Guides

Joel and Benji Madden on "Artist Friendly", and why the second half is the best part

The Good Charlotte brothers sit down with Spotify for Creators to talk podcasting, fan connection, nostalgia, and what it means to build something for artists — by artists.

April 7, 2026

Video

Artist Friendly

Good Charlotte, Artist Friendly, audience growth, listener growth, comments

How Ramsey Network shows doubled their audience with video on Spotify

With 30 years in broadcasting and seven flagship shows, Ramsey Network took a strategic approach to video on Spotify — starting small, scaling intentionally, and reaching over 100 million streams while opening new revenue opportunities.

January 20, 2026

Stories

Ramsey Network Case Study

Spotify Partner Program, monetize, make money podcasting, video on spotify, video podcast, revenue

True crime sensation: How 'Mystery Mondays' hit 500k monthly viewers in six months on Spotify

When true crime creator Bella Fiori brought "Mystery Mondays" to Spotify 10 months ago, the show quickly proved more successful than she ever imagined, reaching 500,000 monthly viewers on Spotify within six months and she now reports it earns almost double what she makes on YouTube — results that have left her “blown away.”

January 6, 2026

Stories

Case Study Mystery Mondays

Case Study, Bella Fiori, Mystery Mondays, Spotify Partner Program, SPP, monetization, video, video podcast, make money on Spotify

How ‘Luke and Pete Talking Sheet’ doubled its revenue and grew consumption by 150% with video on Spotify

They’re funny, irreverent, and more popular than ever. Find out how the duo behind “Luke and Pete Talking Sheet” doubled their monthly revenue and increased consumption by 150% with Spotify.

December 15, 2025

Stories

Luke and Pete, Spotify partner program, grow audience, monetize, video podcast

From basement to Madison Square Garden: ‘The Basement Yard’s’ rise on Spotify

The New York comedy podcast “The Basement Yard” grew from a one-man basement setup to a six-person team and nearly 2 million Spotify consumption hours — all by staying true to friendship and authentic conversations.

December 2, 2025

Stories

The Basement Yard Case Study

The Basement Yard, Audience Growth, podcast growth, Spotify Partner Program

How ‘Fin vs History’ turned historical chaos into a chart-topping comedy success

The comedy duo behind “Fin vs History” took their show to #1 on the UK Spotify comedy charts and continues to grow their audience month after month. Here’s how they turned “misremembering history” into one of the most-loved comedy podcasts on Spotify.

November 17, 2025

Podcast

Fin vs History case study

Case Study, Fin vs History, growth, Spotify Partner Program, revenue, make money, audience

How “The Unplanned Podcast” achieved a 35% increase in revenue and new users with the Spotify Partner Program

How the Spotify Partner Program helped Matt and Abby, the lovely couple behind "The Unplanned Podcast," grow revenue and new users by 35% MoM.

September 29, 2025

Stories

Unplanned Podcast Spotify Partner Program

Matt and Abby, Unplanned Podcast, Audience, Grow audience, spotify partner program

How “Ghost Huns” built a sustainable income engine and grew their listeners by 40% MoM with Spotify

The hilarious Brit duo behind “Ghost Huns” grew their listeners by 40% and boosted revenue by 20% on Spotify in just one month. Here’s how the Spotify Partner Program helped them get there.

September 26, 2025

Stories

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ghost huns case study

spotify partner program, spotify monetization, ghost huns spotify, spotify partner program case study, spotify case study, ghost huns case study

How Goalhanger used video on Spotify to reach 50 million monthly plays and increase earnings

Tony Pastor's Goalhanger proves you can scale to 50 million monthly plays without losing your identity. Learn more about how the UK-based network used video, cross-promotion, and Spotify to grow its audience and income.

July 31, 2025

Stories

Goalhanger Case Study

case study, goalhanger, spotify growth, spotify monetization, spotify partner program, video podcast

How "Two Hot Takes" saw audience growth by putting community first on Spotify

Learn how “Two Hot Takes” used video and real-time engagement on Spotify to grow its audience by 14% and build a thriving creator community.

July 10, 2025

Stories

Two Hot Takes

Morgan, Two Hot Takes, Case Study, Audience Growth, Spotify Partner Program, monetize,

How Modern Wisdom grew its earnings and audience in just one month with the Spotify Partner Program

Discover how the "Modern Wisdom" podcast saw a 36% audience increase and significant revenue growth by joining the Spotify Partner Program and adding video. Learn Chris Williamson's strategies for success.

March 24, 2025

Video

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Chris Williamson Modern Wisdom Spotify Success

Chris Williamson, Modern Wisdom, Spotify Partner Program, Video, Success, Monetization

How Jake Shane turned short-form video comedy into long-form success with Spotify

How TikTok sensation Jake Shane used long-form video on Spotify to double his hours per listener.

March 14, 2025

Stories

Jake Shane case study

Jake Shane, Therapuss, Jake Shane Spotify, Jake Shane video, Spotify video, short form, tiktok, long form, video

How adding video on Spotify helped “Talk the Thrones” capture the cultural moment and expand its audience

How "Talk the Thrones" grew its following by 70% with video on Spotify.

November 13, 2024

Stories

case study

data & analytics, trends, statistics, metrics, audience growth, audience engagement, video

How “Good Children” grew its audience with video content on Spotify

How the hosts of "Good Children" leveraged video on Spotify to grow their audience.

November 13, 2024

Stories

case study

data & analytics, trends, statistics, metrics, audience growth, audience engagement, video

How Emily Fan found multi-platform success with video content

Here's how Emily Fan found new fans on Spotify without cannibalizing her existing audiences on other platforms.

November 13, 2024

Stories

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case study

Video, audience growth, data, trends, data and trends, analytics

“Dropouts” boosts audience growth with video on Spotify

How "Dropouts" grew its audience by 40% with video content on Spotify.

November 13, 2024

Stories

case study

data & analytics, trends, statistics, metrics, audience growth, grow, audience engagement, video

Case Study: Fan Engagement with “Science Vs”

How Science Vs uses Q&A and polls on Spotify to boost listener engagement and retention.

July 30, 2023

Stories

Case Studies

comments, polls, audience engagement, grow audience, data & trends, analytics, case study

Unlock your show’s full potential on Spotify: download the optimization playbook

Get tactical tips for boosting your show’s presence and connection with fans—right on Spotify.

November 5, 2025

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Stories

Spotify optimization playbook

optimize for spotify, grow your show, grow audience, grow revenue, cover art, analytics, guide, SEO, engagement, transcripts, tools, spotify features

How to optimize your video on Spotify — Motion Society’s top tips

Motion Society shares how to optimize your video show for Spotify and build loyal audiences without losing on other platforms.

September 18, 2025

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Stories

Motion Society

Grow audience, grow revenue, video, new audience, youtube, you tube

Amplifying your show on Spotify with automatic transcripts, chapters, and more

Boost podcast growth with automatic transcripts, chapters, and more—built to improve discovery on Spotify.

September 9, 2025

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Stories

Automated Transcripts Chapters

Automated Growth Tools, Grow on Spotify, Chapters, Transcripts, AI, Discovery, grow show, grow podcast

What is a video podcast? A complete guide for creators

Already podcasting? Already filming? Here’s how to bring your show to life with video on Spotify, grow, earn, and connect.

August 1, 2025

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Stories

video podcast

video podcast, Spotify video podcast, video podcast monetization, video show, video on Spotify, video podcast editing, video podcast filming, video podcast setup

Feature Focus: More ways to grow and stand out on Spotify

Introducing new tools to grow your audience on Spotify: comment threads, "in this episode" content tags, & editable transcripts

June 10, 2025

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Stories

June 2025 Feature Focus

Transcripts, grow audience, get discovered, discovery, host recommends, cross content linking, in this episode, comments threads

Feature Focus: 4 updates to help build your audience on Spotify

Discover the latest tools designed to grow your podcast audience, from comment reactions to short-form clips and more.

April 18, 2025

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Stories

feature focus

product updates, comments, reactions, charts, shareable links, tools, grow audience, discovery

The video monetization playbook for creators

From ads to merch, we're sharing four video monetization strategies to turn your passion into profit—on your terms.

April 3, 2025

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Video

video monetization

video monetization, podcast monetization, how to make money with video, monetization for video creators, how to make money podcasting

From 1K to 10K to 100K followers: What 4 creators learned from their growth journey

Discover the challenges, strategies, and pivotal moments that helped four creators grow their fanbase from 0 to 100,000.

March 31, 2025

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Stories

creator growth journeys

podcast growth, creator growth, podcast audience growth, audience growth journey, podcast growth lessons

How shows are using short-form video clips to drive podcast discovery on Spotify

Discover how two show teams leverage short-form video clips on Spotify.

March 25, 2025

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Stories

Clips on Spotify

Clips, product features, tools, news, promotion, discovery, marketing, video

How Diary of a CEO optimizes social strategy with Spotify shareable links

Hear how creators are using Spotify shareable links to get more from their social media

February 4, 2025

Text Link

Stories

Shareable Links

Data, analytics, social media, audience growth, tracking, share links, shareable links

Tips to track new conversion metrics on Spotify

Learn how to use new Spotify for Creators analytics to understand how your show gets discovered and consumed.

September 25, 2024

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Audience conversion metrics

data and analytics, metrics, build community, grow audience, increase audience

How creators are building their fan community on Spotify with podcast comments

Top creators share how they use comments on Spotify to deepen audience engagement

September 16, 2024

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Stories

Grow

build audience, fans, grow community, grow podcast, video, audience fan engagement, grow

How 6 video creators use Spotify to tap into new audiences

Discover how six video creators leveraged Spotify to deepen audience engagement and expand their reach.

September 16, 2024

Text Link

Stories

Video Content on Spotify

upload video, video on Spotify, video podcast, is video right for me, production, creators, beginners guides

2024 Podcast Trends Tour: What creators can learn about monetization and growth

A share out for creators of the top insights from the latest Spotify Advertising report—the 2024 Podcast Trends Tour.

May 22, 2024

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Stories

Podcast Trends Tour 2024

data, trends, data & trends, growth, video

Hiring a podcast producer: When and how to grow your show team

Ready to hire a show orpodcast producer and grow your team? Let's unravel the insights and strategies you need to take this step.

May 6, 2024

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hiring a podcast producer

Quality, consistency, growth: Lenny’s Podcast secrets to success

We sat down with product growth expert Lenny Rachitsky of Lenny's Podcast for his top tips to grow your show.

March 14, 2024

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Podcast

Lenny's Podcast Growth Tips

audience growth, grow, marketing, promotion, newsletter, social media

Growing your podcast with LinkedIn: Insights from the experts

A popular podcast creator and a LinkedIn executive explain how to foster community and grow your show on the platform.

January 24, 2024

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Stories

linkedin podcast promotion

Audience growth, grow, listeners, marketing, promotion

Podcast marketing: 12 key strategies to promote and grow your podcast

Learn about proven, actionable podcast marketing strategies you can test and analyze to promote and grow your show.

November 29, 2023

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Stories

podcast marketing

Growing your podcast with TikTok: Insights from the experts

Two popular creators and a TikTok executive share how to take your podcast to the next level with the viral app.

June 22, 2023

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Stories

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Podcast Growth

Growth, social media, TikTok, promotion, marketing, grow audience, engagement

How to measure podcast success: A guide for creators

Dive into the many ways you can measure podcast growth and learn whether you're inching closer to your goals.

July 31, 2023

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Stories

how to measure podcast success

The creator’s guide to making a show or podcast newsletter

Consider these best practices for how to create a show or podcast newsletter to help grow your audience.

April 17, 2023

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Stories

Podcast Newsletter

Newsletter, Marketing, audience growth, listener growth, video marketing

The best ways to retain a loyal audience for your show

Once you attract new audience to your show or podcast, how do you keep them? Here are some strategies to retain a loyal following.

March 24, 2023

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Engagement

Beginner, guides, guide, Beginner guide, getting started, audience growth, marketing, promo, promotion, grow

The ultimate podcast equipment guide for creators

Learn how to select the perfect podcast equipment to fit your budget and goals.

March 25, 2025

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podcast equipment

podcast equipment, podcast equipment guide, podcast mics, podcast microphones, podcast headphones, camera

How two creators launched profitable subscriptions on Spotify

Learn how to generate predictable revenue from subscriptions from two creators who've done it.

October 5, 2022

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Podcast Subscriptions

Subscriptions, make money, monetize, monetization, audience growth, grow audience, video

How do podcasts make money, and when to start monetizing yours

How can creators monetize their podcast with Spotify for Creators tools and when should they start? We’ve got the answers.

April 25, 2026

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Podcast monetization

monetize podcast, video, make money podcasting, make money video, revenue, subscriptions,

15 video podcast ideas for your subscribers-only show

This is the go-to place to get additional video podcast content ideas for your most eager and dedicated fans.

December 2, 2022

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Stories

Podcast tips

Video, ideas, pre-production, production, show ideas, subscriptions, revenue, make money podcasting

Why, where and how to pitch a podcast: The creator's guide

The best channels and tactics for pitching your podcast to get the attention of new audiences and gain more listeners.

November 28, 2022

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Stories

Podcast promotion

podcast promotion, marketing, audience growth, pitch, how to pitch, how to pitch press, network

Words matter: How to get your podcast SEO right

Learn how to make your show or podcast easily discoverable and increase your exposure with a strong SEO strategy.

December 7, 2022

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Stories

podcast promotion

Understanding your episode performance

Learn how to keep listeners and viewers engaged by using episode drop-off charts metrics from Spotify to help improve your show.

July 20, 2020

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Stories

GROW

analytics, data, growth, audience growth

How to use comments and polls to increase audience engagement for your show

Field comments, anecdotes, and questions from your listeners and viewers in just a few clicks.

July 9, 2024

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Stories

GROW

grow audience, engagement, comments, Q&A, build community, audience growth

How to grow your podcast audience

A comprehensive guide to getting more loyal listeners for your podcast.

July 29, 2024

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Stories

Audience Growth

Audience growth, podcast audience, podcast, social media, clips

Gain new fan and build community with cross-promotion

How to collaborate with other creators to form mutually beneficial partnerships that will grow your shows.

August 12, 2022

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Stories

Cross Promotion

How to discover and reach your podcast's target audience

Find out how to attract a unique audience for your podcast to grow a loyal and engaged following.

July 26, 2022

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Stories

Defining audience

Top tips to supercharge your podcast discovery on social media

Best practices to promote your show on every platform

March 18, 2024

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Stories

Podcast promotion

social media, clips, video, audience growth, trends, promotion, marketing, podcast

Creators reveal their most important lessons learned

We heard from experienced creators about discovering their voice, confidence, and more.

February 11, 2022

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Stories

Podcast tips

beginner's guides, get started, advice, production, marketing

How to get your first 100 plays

Finding viewers or listeners for your new show can be tricky. Here's how to build some early momentum.

February 11, 2022

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100 Listeners

beginner guides, guide, getting started, marketing, promotion, audience growth, grow

6 ways to make podcast analytics part of your show’s growth strategy

You have access to lots of insights about your show. Here’s how to put them to work so you can grow your audience.

October 11, 2023

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Stories

Podcast Analytics

Launching subscriber-only content: The creator’s checklist

Ready to get started with subscriptions? This checklist will set you up for successful podcast monetization.

December 15, 2021

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Stories

Podcast Subscriptions

monetize, revenue, monetization, make money, subscriptions, ads

Subscription payments: Determine your your show's subscription price

Pricing your podcast subscriptions offering requires a lot of thought—here are the top factors and strategies to help you decide.

October 6, 2021

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Podcast Subscription Pricing

subscriptions, make money podcasting, monetize, revenue, monetize video

Expanding our video ecosystem with new partners and supported platforms

Spotify expands video offering with new hosting platform integrations and upcoming Apple distribution support, giving creators more ways to reach audiences and monetize their content.

May 14, 2026

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API

distribution, product updates, news, Apple video, HLS, monetization, video

A new vision for creator earnings and an exciting future for fan engagement

We're building an ecosystem that gives fans more personalized ways to engage with shows they love, and helps creators earn reliably from a dedicated fan base.

May 21, 2026

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Investor Day

Sponsorships, AI, product updates, news, discovery, earnings, monetization

Wrapped for Creators 2025: How creators and fans built a year of culture on Spotify

In 2025, creators on Spotify didn’t just reflect culture — they shaped it. See what defined the year in podcasting.

December 3, 2025

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Wrapped for Creators 2025

Wrapped, 2025, video growth, comments, charts, culture, creators, fans

Grow your earnings with the Spotify Partner Program

Announcing Spotify's new monetization program.

November 13, 2024

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Monetize

Make money, monetize, ads, sponsorships, grow business, grow show, video, make money podcasting, revenue

Prompted Playlists are now open to podcasts - connecting you to new audiences

Prompted playlists are expanding to podcasts on Spotify. Learn how your show can surface in personalized results — and how to make sure your content is ready.

April 7, 2026

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Prompted Playlists for Podcasts

Introducing the next era of monetization on Spotify

The Spotify Partner Program is now open to more creators than ever. And later this year, eligible creators will gain new ways to manage creator sponsorships, and publish and monetize video on Spotify — without needing to switch hosting platforms.

January 7, 2026

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Stories

Monetization Updates

Monetization, Sponsorships, ads, make money on Spotify, Spotify partner program, SPP, hosting platform, API, join, apply, revenue

Descubre cómo convertir tu pasión en ingresos con el programa de Ads de Spotify for Creators

Aprende a monetizar tu video podcast con el programa de anuncios de Spotify for Creators

October 25, 2025

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el programa de Ads de Spotify for Creators

Introducing plays on Spotify

Learn how Spotify is helping you attract new audiences and assess growth, from first play to loyal fan.

May 6, 2025

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Stories

Play counts on Spotify

plays, impressions, analytics, audience growth, news, product updates, growth, streams

Leverage Spotify’s ad tech to diversify direct sales, tap into PMP deals, and more

Enhanced monetization opportunities for Megaphone podcast publishers in 2026

October 1, 2025

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Stories

Ads evolution Megaphone

Ads, ad, advertising, Megaphone, MP, direct sales, video ads, private marketplace, pmp, direct sold

Discover which channels are driving promotional success with Links in Megaphone

Boost your podcast marketing with Links in Megaphone—track clicks, conversions, and top-performing channels.

August 28, 2025

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Stories

Links in Megaphone

megaphone, links, chartable, analytics, marketing

The new home of podcasting on Spotify: monetize, get discovered, and stand out with video

Spotify for Podcasters is evolving into Spotify for Creators

November 13, 2024

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Stories

Spotify for Podcasters is evolving into Spotify for Creators.

Spotify partner program, monetize, video, clips, product updates, news,

Helping global creators earn more with Spotify Partner Program

Bringing the program to more creators globally in eight new countries

March 27, 2025

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Stories

spotify partner program

Introducing new settings and controls to make it easier to manage listener comments

Announcing new features that can not only save you time but give you even more flexibility and control over the type of comments you want to appear on your episodes.

October 23, 2024

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Stories

Comments moderation

audience engagement, audience growth, listeners, viewers, fans, grow audience, grow show, comments, moderation, manage comments , interact

Wrapped for Creators is here: celebrate 2024 and amplify 2025.

Celebrate how you and your fans made 2024 with Wrapped for Creators, and use Wrapped insights to make 2025 you best year yet.

December 4, 2024

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Stories

Wrapped for Creators 2024

Wrapped, Data, Insights, Grow audience, trends, analytics, video

Discover the all-new Spotify for Creators mobile app

Now all creators can get comments on their episodes, see important performance updates in real time, and manage their shows on the go.

July 9, 2024

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Stories

News

news, comments, mobile app, updates

Stream On 2023 creator highlights

Check out some of our favorite moments from the big event, so you don’t miss a thing.

March 10, 2023

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Video

Stream On

news, updates

Introducing the new Spotify for Podcasters

Combining Anchor's all-in-one free hosting and distribution with all the best features Spotify has to offer.

March 8, 2023

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The New Spotify for Podcasters

Put your 2023 Wrapped for Podcasters to work

Your 2023 Spotify Wrapped results are in. Here’s how your unique insights can unlock growth in 2024 and beyond.

November 29, 2023

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Wrapped for Podcasters

data & analytics, trends, wrapped, audience growth,

Feature updates to help podcasters stand out on Spotify

Show page customizations, impression analytics, and more ways to turn listeners into fans—now available on Spotify for Podcasters.

October 11, 2023

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Product Updates

A studio tour with Bella Freud: The psychology behind “Fashion Neurosis” video setup

Step inside Bella Freud’s living room, where fashion meets psychology and a couch has the power to surface intimate conversations.

August 8, 2025

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bella freud studio tour

video podcast studio, video setup, video podcast setup, video podcast studio tour, bella freud, fashion neurosis, fashion neurosis studio tour, equipment, recording

A new home for video creators

Discover how Spotify can help you build a sustainable video creator career. Find new audiences and monetization opportunities.

February 11, 2025

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Stories

video on spotify

spotify video, video on spotify, video content, video podcasting, short-form video, monetization

Three creators reveal their go-to gear and video podcast setups

Three video creators share their secrets to launching and improving video content.

November 26, 2024

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Video

video podcast setup

video podcast equipment, video podcast setup, video equipment, production, post production, camera, create

In Conversation: Spotify for Creators x Riverside

Learn from experts on how to make the most of Riversides tools on Spotify for Creators.

July 25, 2024

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Video

Riverside Webinar

create, edit, record, video, how to, beginner guides, editing tools, creation tools, record video, record remotely, record with guests, production, post-production, post production

Creating with Riverside on Spotify for Creators

Explore the powerful audio and video recording and editing tools now offered through our integration with Riverside.

April 22, 2024

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Podcast

Create with Riverside

Evolving how you create on Spotify for Podcasters

Updates to Spotify for Podcasters

February 8, 2024

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Podcast

Create Updates

create, editing tools, recording tools, record remotely, record online, record video, edit video, edit podcast, beginners guides

How creators are elevating their podcasting process with AI—insights you need to know

We're sharing three insights on how creators are thinking about AI in their workflow and approaches you may want to consider.

September 22, 2023

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AI insights

beginner guides, create, write, writing, pre-production, make a podcast, getting started

Podcast production: Tips for every stage of making a podcast

Elevate your show to professional heights with insights and advice from two Spotify Studios production experts.

September 15, 2023

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podcast production

Podcast microphones: Types and techniques to sound your best in any format

Learn how to choose the right microphone for your podcasting needs and goals.

September 15, 2023

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podcast microphones

AI in podcasting: A new tech frontier for creators

Exploring the role of AI and how it may serve as a useful, supplementary tool for creators’ workflows.

August 18, 2023

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AI in Podcasting

AI, creation, content creation, ideation, ideas, how to use AI

The art of podcast storytelling featuring Spotify experts

Two top podcast producers weigh in on how creators can connect with their listeners through great storytelling.

July 31, 2023

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podcast storytelling

storytelling, story craft, how to tell a story, beginners guide, guides, pre-production, production, writing

How to land coveted podcast guests

Learn expert tips on how you can land exciting guests for your podcast from one of the creators of “Leave Looking Up.”

July 31, 2023

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podcast guests

Busting podcasting myths for creators: Perceptions vs. reality

Let’s debunk the most popular misconceptions that might be keeping you from embarking on a creative journey.

June 20, 2023

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podcast myths

creation, beginners guides, guide, pre-production, getting started

Funny podcast ideas: How to make a great comedy podcast (or sprinkle humor into your show)

The hosts of “Dude That’s F****d Up” share their insights on what makes a podcast funny and how you can bring more humor to yours.

May 23, 2023

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funny podcast ideas

podcast ideas, show ideas, comedy, jokes, funny ideas, creation, writing, pre-production, beginners guides

Trending podcast topics: How to find and use them (with examples)

Discover trending topics to leverage for your show or podcast concept and episode content.

June 11, 2023

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Trending podcast topics

9 podcast segment ideas to captivate audiences and ease production

Add creative segments to your podcast for more content that your audience will love.

June 1, 2023

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Podcast segments

Podcast studio: how to set up the best place to record your podcast

Looking to make a in-home podcast studio? Here are the essentials you'll want to consider.

April 19, 2023

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Podcast Studio

Why your podcast needs a trailer

A show-level trailer is crucial for growing your audience & promoting your podcast, whether you’re on episode one or one million.

February 19, 2020

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Trailer Benefits

Podcast editing: A guide for creators

Two Spotify producers reveal how creators can combine technical and creative skills to gain podcast editing expertise.

May 24, 2022

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Stories

Podcast tips

Be the star of your own show: Solo podcast ideas

Learn how to create a never-ending flow of solo podcast ideas

November 8, 2022

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Podcast tips

The scoop on video podcasting with Rayos X and TICARACATICAST

Two video podcasters show how to leverage the visual format to create an enhanced podcast experience.

November 28, 2022

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Podcast tips

video, video podcasts, beginner guides, do i need video, video hostingg

Respecting everyone's rights: Podcasts and copyrighted content

Intellectual property. We get it—it’s complicated. Here's a guide to understanding copyright laws and licensing for your show.

October 7, 2024

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UPDATES

Check out these video podcast examples and ideas to inspire your show

Take a look at popular video podcasts from Spotify’s studios to find inspiration for your show.

June 21, 2022

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Video Podcast Examples

create, video, video podcasts, ideas, pre-production, production, beginners guides, record video

Need podcast branding advice? These Spotify marketing pros can help

Explore these tips to build a strong identity for your show or podcast.

May 24, 2022

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Podcast Branding

How to record a video podcast featuring Steven Bartlett

A pro video podcaster drops his knowledge on how to record a video podcast for maximum impact.

May 5, 2022

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Stories

Video Podcast

Video, edit, editing, post production, production

A podcast schedule is the key to a consistent show. Here’s how to use one.

Learn how to manage your workflow and stay organized with a show schedule.

April 25, 2022

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Podcast Schedule

How to edit your video podcast like a pro

Learn the essentials of video podcast editing from a professional Spotify producer.

April 21, 2022

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Video Podcast Editing

video podcast, video editing, post-production, production, editing tools, beginners guide, editing tips

How creators come up with great interview questions

A guide to asking interview questions that will get the best answers from your guests.

March 31, 2022

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Stories

Podcast interview questions

Podcast name ideas: Make your show stand out—without the word "podcast"

How to come up with the best possible name for your podcast

March 22, 2022

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Podcast names

create, production, podcast name, ideas, reach audience

A guide to managing your podcast or show workflow

Being a creator is a labor of love but that doesn't mean it needs to be a ton of work. Here are some ways to find your flow.

March 11, 2022

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Podcast Workflow

pre-production, production, planning, sustainable, beginners guide

How to write podcast scripts: Tips and templates to structure your episodes

Podcast scripts keep your episodes organized and engaging—here are some templates and tips to write them like a pro.

March 18, 2022

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Podcast Scripts

Create, production, writing, ideas, pre-production, outline

How to write episode descriptions, according to Spotify writers

Professional writers at Spotify share tips for crafting episode descriptions that entice audiences & maximize your show.

February 11, 2022

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Podcast Descriptions

description, optimize show podcast, marketing, promotion, reach audience, audience growth

Why and how to start a video podcast on Spotify

Expand your creative capabilities with Video Podcasts on Spotify.

April 21, 2022

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Video Podcasts

video, video podcast, upload video, beginner guides, get started with video, is video right for me, production

How creators can overcome creative block

Creative block is an inevitable part of the podcasting process, but these tools are the key to finding your inspiration.

September 23, 2021

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Creative Block

getting started, beginner guides, inspiration, self-care, ideas, keep going

7 podcast formats to consider for your show

Learn about different podcast formats, and choose one that fits your strengths and your audience.

August 30, 2021

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Podcast Formats

How to start a podcast or video podcast in less than an hour

Starting a podcast can sometimes feel a little intimidating. But what if you could get going in less than an hour?

July 8, 2021

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Start Podcast

Beginners guide, video podcast, production, pre-production, script, trailer, getting started, hosting, distribution

How to choose a great show or podcast name

“What should I call my podcast?” Here are some tips and best practices for picking the perfect show title.

September 14, 2020

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Show Name

create, ideas, podcast name, beginners guide, how to, writing, pre-production, inspiration

Why your voice is a podcast voice

Thinking about starting a podcast or already have one? We wanted to provide a simple affirmation: Every voice is a podcast voice.

October 10, 2019

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Uplifting Voices

Beginners guides, Beginner, guide, motivation, production, confidence, microphone

How to record high-quality podcast episodes and interviews remotely

With just a few tools, you can record remotely in interesting locations or with others wherever they are—and still sound great.

April 10, 2024

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Remote Interviews

The dos and don’ts of show art: The complete guide

Everything you need to know about designing your show art

August 2, 2019

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Cover Art

Need a show or podcast topic? These top creators have some advice for you

Discover these podcast topic ideas from creators to inspire your show.

February 22, 2022

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Podcast Topics

How to optimize your Spotify show page to grow your show

There are a number of ways Spotify improves the listening, watching and discovery experience. Here’s how you can use them.

March 1, 2023

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Optimize show page

Audience growth, Spotify show page, grow show, beginner guides

How to make a great trailer for your show

When you host your podcast with Spotify for Creators, it’s easier than ever to create a great podcast trailer. Here's how.

November 8, 2019

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Recording Trailers

How to start a podcast: The creator’s step-by-step guide

Learn everything you need to know about how to start a podcast. Spotify experts will guide you through every step—from producing and distributing to growing and monetizing your podcast.

February 16, 2026

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How to start a podcast

Start a podcast, video podcast, video episodes, upload on Spotify, host, topic, record, edit, publish

Leveraging Video on Spotify

July 25, 2024

Video

Masterclass

Video, video podcast, grow show, loyal audience, build community, is video right for me

Grow

Growing and reaching new listeners

October 27, 2023

Video

Masterclass

Grow audience, beginner guides, grow show, engagement, engage audiences, build community, fans

Grow

Building a loyal fanbase

When you add Q&A and polls to your episodes on Spotify, your fans come back for more. Join our host Jordan Newman, Spotify's Head of Podcast Partner Management, as he discusses audience engagement methods with the creators behind three top shows: "Sistas Who Kill," "Two Hot Takes" and "Science Vs". Tune in to learn why community building is a vital element in growing a dedicated fanbase, and explore the power of Q&A and polls as a means to engage with your fans directly on Spotify.

September 6, 2023

Video

Masterclass

build audience, grow audience, grow community, grow show, beginner guides

Grow

Unlocking your podcast potential

Learn how to navigate your podcast homebase, grow your show, and deepen your connection with fans. Meet our host, Jordan Newman, Spotify’s Head of Podcast Partner Management and gain key takeaways from his conversation with Gael Aitor of “Teenager Therapy” on finding success. We’ll also be joined by Maya Prohovnik, our VP of Podcast Product at Spotify and a creator herself, who will give a walkthrough of the tools that you need to step up your podcast game.

June 5, 2023

Video

Masterclass

beginner guides, grow your show, build your audience, get more fans, how to, growth tools

Grow

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Case Studies

Masterclass

Unlock your show’s full potential on Spotify: download the optimization playbook

Unlock your show’s full potential on Spotify: download the optimization playbook

November 5, 2025

How to optimize your video on Spotify — Motion Society’s top tips

How to optimize your video on Spotify — Motion Society’s top tips

September 18, 2025

Amplifying your show on Spotify with automatic transcripts, chapters, and more

Amplifying your show on Spotify with automatic transcripts, chapters, and more

September 9, 2025

What is a video podcast? A complete guide for creators

What is a video podcast? A complete guide for creators

August 1, 2025

Feature Focus: More ways to grow and stand out on Spotify

Feature Focus: More ways to grow and stand out on Spotify

June 10, 2025

A studio tour with Bella Freud: The psychology behind “Fashion Neurosis” video setup

A studio tour with Bella Freud: The psychology behind “Fashion Neurosis” video setup

August 8, 2025

A new home for video creators

A new home for video creators

February 11, 2025

Three creators reveal their go-to gear and video podcast setups

Three creators reveal their go-to gear and video podcast setups

November 26, 2024

In Conversation: Spotify for Creators x Riverside

In Conversation: Spotify for Creators x Riverside

July 25, 2024

Creating with Riverside on Spotify for Creators

Creating with Riverside on Spotify for Creators

April 22, 2024

How to optimize your Spotify show page to grow your show

How to optimize your Spotify show page to grow your show

March 1, 2023

How to make a great trailer for your show

How to make a great trailer for your show

November 8, 2019

.jpg)

How to start a podcast: The creator’s step-by-step guide

How to start a podcast: The creator’s step-by-step guide

February 16, 2026

Video creator case studies\ \ JoelandBenjiMaddenon"ArtistFriendly",andwhythesecondhalfisthebestpart\ \ TheGoodCharlottebrotherssitdownwithSpotifyforCreatorstotalkpodcasting,fanconnection,nostalgia,andwhatitmeanstobuildsomethingforartists—byartists.

Video creator case studies\ \ HowRamseyNetworkshowsdoubledtheiraudiencewithvideoonSpotify\ \ With30yearsinbroadcastingandsevenflagshipshows,RamseyNetworktookastrategicapproachtovideoonSpotify—startingsmall,scalingintentionally,andreachingover100millionstreamswhileopeningnewrevenueopportunities.

Video creator case studies\ \ Truecrimesensation:How'MysteryMondays'hit500kmonthlyviewersinsixmonthsonSpotify\ \ WhentruecrimecreatorBellaFioribrought"MysteryMondays"toSpotify10monthsago,theshowquicklyprovedmoresuccessfulthansheeverimagined,reaching500,000monthlyviewersonSpotifywithinsixmonthsandshenowreportsitearnsalmostdoublewhatshemakesonYouTube—resultsthathavelefther“blownaway.”

Video creator case studies\ \ How‘LukeandPeteTalkingSheet’doubleditsrevenueandgrewconsumptionby150%withvideoonSpotify\ \ They’refunny,irreverent,andmorepopularthanever.Findouthowtheduobehind“LukeandPeteTalkingSheet”doubledtheirmonthlyrevenueandincreasedconsumptionby150%withSpotify.

Video creator case studies\ \ FrombasementtoMadisonSquareGarden:‘TheBasementYard’s’riseonSpotify\ \ TheNewYorkcomedypodcast“TheBasementYard”grewfromaone-manbasementsetuptoasix-personteamandnearly2millionSpotifyconsumptionhours—allbystayingtruetofriendshipandauthenticconversations.

Video creator case studies\ \ How‘FinvsHistory’turnedhistoricalchaosintoachart-toppingcomedysuccess\ \ Thecomedyduobehind“FinvsHistory”tooktheirshowto#1ontheUKSpotifycomedychartsandcontinuestogrowtheiraudiencemonthaftermonth.Here’showtheyturned“misrememberinghistory”intooneofthemost-lovedcomedypodcastsonSpotify.

Video creator case studies\ \ How“TheUnplannedPodcast”achieveda35%increaseinrevenueandnewuserswiththeSpotifyPartnerProgram\ \ HowtheSpotifyPartnerProgramhelpedMattandAbby,thelovelycouplebehind"TheUnplannedPodcast,"growrevenueandnewusersby35%MoM.

Video creator case studies\ \ How“GhostHuns”builtasustainableincomeengineandgrewtheirlistenersby40%MoMwithSpotify\ \ ThehilariousBritduobehind“GhostHuns”grewtheirlistenersby40%andboostedrevenueby20%onSpotifyinjustonemonth.Here’showtheSpotifyPartnerProgramhelpedthemgetthere.

Video creator case studies\ \ HowGoalhangerusedvideoonSpotifytoreach50millionmonthlyplaysandincreaseearnings\ \ TonyPastor'sGoalhangerprovesyoucanscaleto50millionmonthlyplayswithoutlosingyouridentity.LearnmoreabouthowtheUK-basednetworkusedvideo,cross-promotion,andSpotifytogrowitsaudienceandincome.

Video creator case studies\ \ How"TwoHotTakes"sawaudiencegrowthbyputtingcommunityfirstonSpotify\ \ Learnhow“TwoHotTakes”usedvideoandreal-timeengagementonSpotifytogrowitsaudienceby14%andbuildathrivingcreatorcommunity.

Video creator case studies\ \ HowModernWisdomgrewitsearningsandaudienceinjustonemonthwiththeSpotifyPartnerProgram\ \ Discoverhowthe"ModernWisdom"podcastsawa36%audienceincreaseandsignificantrevenuegrowthbyjoiningtheSpotifyPartnerProgramandaddingvideo.LearnChrisWilliamson'sstrategiesforsuccess.

Video creator case studies\ \ HowJakeShaneturnedshort-formvideocomedyintolong-formsuccesswithSpotify\ \ HowTikToksensationJakeShaneusedlong-formvideoonSpotifytodoublehishoursperlistener.

Video creator case studies\ \ HowaddingvideoonSpotifyhelped“TalktheThrones”capturetheculturalmomentandexpanditsaudience\ \ How"TalktheThrones"grewitsfollowingby70%withvideoonSpotify.

Video creator case studies\ \ How“GoodChildren”grewitsaudiencewithvideocontentonSpotify\ \ Howthehostsof"GoodChildren"leveragedvideoonSpotifytogrowtheiraudience.

Video creator case studies\ \ HowEmilyFanfoundmulti-platformsuccesswithvideocontent\ \ Here'showEmilyFanfoundnewfansonSpotifywithoutcannibalizingherexistingaudiencesonotherplatforms.

Video creator case studies\ \ “Dropouts”boostsaudiencegrowthwithvideoonSpotify\ \ How"Dropouts"grewitsaudienceby40%withvideocontentonSpotify.

Video creator case studies\ \ CaseStudy:FanEngagementwith“ScienceVs”\ \ HowScienceVsusesQ&AandpollsonSpotifytoboostlistenerengagementandretention.

Spotify for Creators MASTERCLASS\ \ LeveragingVideoonSpotify\ \ Give fans even more to look forward to with video on Spotify.

Spotify for Creators MASTERCLASS\ \ Growingandreachingnewlisteners\ \ Growing your show requires a 360 degree approach.

Spotify for Creators MASTERCLASS\ \ Buildingaloyalfanbase\ \ When you add Q&A and polls to your episodes on Spotify, your fans come back for more.

Spotify for Creators MASTERCLASS\ \ Unlockingyourpodcastpotential\ \ Learn the ins and outs of your podcast homebase, grow your show, and deepen your connection with fans.

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Case Study, podcast, Brasil\ \ PortadosFundosexpandeaudiênciaecrianovacomunidadecomoNãoimPortanoSpotify\ \ ComooformatodeconversaespontâneadoNãoimPortacriouhábitoefortaleceuvínculocomumanovaaudiêncianoSpotify

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Featured

Joel and Benji Madden on "Artist Friendly", and why the second half is the best part

Joel and Benji Madden on "Artist Friendly", and why the second half is the best part

April 7, 2026

How Ramsey Network shows doubled their audience with video on Spotify

How Ramsey Network shows doubled their audience with video on Spotify

January 20, 2026

True crime sensation: How 'Mystery Mondays' hit 500k monthly viewers in six months on Spotify

True crime sensation: How 'Mystery Mondays' hit 500k monthly viewers in six months on Spotify

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Unlock your show’s full potential on Spotify: download the optimization playbook

Unlock your show’s full potential on Spotify: download the optimization playbook

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Unlock your show’s full potential on Spotify: download the optimization playbook

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How to optimize your video on Spotify — Motion Society’s top tips

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Amplifying your show on Spotify with automatic transcripts, chapters, and more

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September 9, 2025

What is a video podcast? A complete guide for creators

What is a video podcast? A complete guide for creators

August 1, 2025

Feature Focus: More ways to grow and stand out on Spotify

Feature Focus: More ways to grow and stand out on Spotify

June 10, 2025

Feature Focus: 4 updates to help build your audience on Spotify

Feature Focus: 4 updates to help build your audience on Spotify

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Wrapped for Creators 2025: How creators and fans built a year of culture on Spotify

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Grow your earnings with the Spotify Partner Program

Grow your earnings with the Spotify Partner Program

November 13, 2024

Prompted Playlists are now open to podcasts - connecting you to new audiences

Prompted Playlists are now open to podcasts - connecting you to new audiences

April 7, 2026

Introducing the next era of monetization on Spotify

Introducing the next era of monetization on Spotify

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August 8, 2025

A new home for video creators

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February 11, 2025

Three creators reveal their go-to gear and video podcast setups

Three creators reveal their go-to gear and video podcast setups

November 26, 2024

In Conversation: Spotify for Creators x Riverside

In Conversation: Spotify for Creators x Riverside

July 25, 2024

Creating with Riverside on Spotify for Creators

Creating with Riverside on Spotify for Creators

April 22, 2024

Evolving how you create on Spotify for Podcasters

Evolving how you create on Spotify for Podcasters

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How creators are elevating their podcasting process with AI—insights you need to know

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How to optimize your Spotify show page to grow your show

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How to make a great trailer for your show

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How to start a podcast: The creator’s step-by-step guide

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Fan Study

Unlock exclusive insights on Spotify
listener habits and creator practices to
help you refine your creative process,
connect with fans, and grow your show.

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Fan Study: 2024 Podcast Edition

Fan Study: 2024 Podcast Edition

PUBLISHED OCTOBER 2024

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PUBLISHED SEPTEMBER 2023

Category

Fan Study: 2022 Podcast Edition

Fan Study: 2022 Podcast Edition

PUBLISHED SEPTEMBER 2022

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